Herman is a premium desktop coding agent that's free because ads pay for the inference. Your brand sponsors the thinking cycles — the seconds every developer spends staring at the screen, waiting for the agent to answer.
Refactor this auth flow to use device codes instead of passwords.
Herman is thinking... Sponsored by Your brand here
Verified attention only: impressions count when the window is focused and the creative has been on screen for a full second. No phantom impressions, no bots.
Every impression, on every placement, counts the same way: ≥50% in viewport for a continuous second with the window focused, deduped per session and re-validated server-side.
Your brand replaces the spinner during AI wait states — the most captive seconds in a developer's day.
Add retry logic with exponential backoff to the deploy step.
Herman is thinking... Sponsored by Brand — The platform that ships itself.
You buy a share of voice for a time window; you're billed pure CPM on verified impressions. Launch pricing sells at the floor, and founding advertisers lock that rate for 90 days.
Thinking Banner
$6CPM
Rate card $10 CPM — launch price at floor
Captive attention during AI wait states.
Spotlight
$20CPM
Rate card $30 CPM — launch price at floor
Premium full-screen takeover at natural breakpoints.
Native
$8CPM
Rate card $12 CPM — launch price at floor
The highest-intent moment: right after a task completes.
Minimum order $20 · Hard cap at 100% SOV per placement — inventory is never oversold · Founding advertisers lock launch rates for 90 days.
Pick a placement, choose how much of it you want and for how long. You pay the founding CPM on verified impressions only.
$53
≈ 8,750 verified impressions, billed per impression as they serve
The network is bootstrapping — founding advertisers get bonus share when delivery runs ahead of forecast.
At launch your campaign reaches everyone — we measure engagement per audience from day one, so when the split comes it's priced on our data, not guesses.
Professional engineers who live in Herman for hours a day. They buy tools, cloud services, and dev infrastructure — and they decide with their terminals open.
Rookie mode turns non-coders into builders: landing pages, small businesses, first apps. Mainstream-consumer attention with an builder's intent — an asset, not remnant.
Privacy-bounded by design: matching is category-level (language, framework, task type) and never touches code content. No tracking pixels, no popups, no interstitials.